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2021: What to Expect Next in Beauty

+ current consumer behavior analysis

2020 upended almost everything, with fascinating implications for the beauty industry and its passionate consumers. Behaviors adopted since the onset of the COVID-19 crisis reflect big, lasting shifts, changes that are wreaking havoc for certain brands and supercharging others. As in years prior, we are presenting our thoughts on what the months ahead will bring to the beauty industry—which changes consumers will demand, how brands can prepare, and ideas for making the most of every opportunity. This year, we also offer a recap of the current beauty consumer, presenting data on the biggest ways that her outlook changed in 2020.

Filled with fresh research, updates from our proprietary community, and advice for brands, this Stella Rising white paper offers a positive yet realistic take on the path forward. Download your copy through the form on this page.


Preview of the Table of Contents


Analyzing the Emergence: 2020 Consumer Trends

2021: A Split Story

2021 Trend One: Value(s)

2021 Trend Two: The New Beauty Skills

2021 Trend Three: All About Those Eyes

2021 Trend Four: Shake It Up

2021 Trend Five: M&A Materializes


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