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StellaVision Episode 43 | Beyond the Hype: Using AI to Drive Growth in Paid Search, Social, and SEO

 

 Special StellaVision Episode!

Hype or hope: Can generative AI actually amplify your brand? Three Stella Rising experts share their strategies for driving efficiencies for some of our most successful ecommerce brands.

Register Here

Date & Time: Thursday, September 14th at 11AM EST

Brandon Heagle, Chief Digital Officer, will moderate the latest Stella take on AI: what’s working, the strategies that are actionable now, and what’s overblown. While AI is not new, advances in generative AI are—we’ll discuss how, as we near Q4, brands can apply the best tactics across paid search, social, and SEO.

Presenting in this discussion with be Jessica Ortiz, Senior Director, SEM, John Morabito, VP SEO, and Andrew Halfman, Director, Social.

During the webinar, we will focus on the following:

  • Paid Search
    • We’ve used various aspects of AI for years, so what’s really new in the space and how can it help us drive growth?
    • What to expect from Google as generative AI advances
  • Paid Social
    • How AI can support brands during Q4, when budgets are at their annual peak and ad copy, creative, and landing pages need quick iteration
    • Using AI to save time with custom conversion tags and pixels—plus, assessing competitor landing pages
  • SEO
    • How we’re using generative AI to solve for technical SEO challenges, content production, and strategy

Please RSVP below. We will provide a personal Zoom link via email shortly after registration.

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