Wednesday, October 22nd | 11–11:30AM EST | RSVP Here!

Prime Big Deal Days Stayed Quiet. The Holidays Won't.

Amazon's October event came and went without fanfare, and the data explains why. Only 23% of shoppers bought holiday items, and nearly a third cited economic caution. The takeaway: Consumers didn't use the October Prime Day to shop early, they're waiting for the main event.

But here's the opportunity: holiday shopping events will be strong—as long as your promotions are enticing and your retail media strategy is sharp.

Join us October 22^nd for a 30-minute strategy reset to make sure your brand is ready for the rest of Q4.

Led by Candace Deede (VP of Retail Media) and Beth Mattix (Senior Director, Retail Media), you'll walk away with category insights, cross-retailer advertising plays, and tactical moves to dominate Q4.

What we'll cover:

• Prime Big Deal Days recap: why the event underperformed, what everyday essentials vs. gift categories reveal about consumer behavior, and key takeaways for your BFCM execution
• Economic & shopper sentiment: we’ll review the myriad pressures, and why discretionary spending is cautious but responsive to the right offers
• Category growth opportunities: where momentum is building in electronics, toys, beauty, home goods, and seasonal consumables—plus which retailers dominate which categories
• Cross-retailer retail media strategies: tactical plays for Amazon (Sponsored Products, DSP retargeting), Walmart Connect, and Target Roundel—because 56% of shoppers are comparing before they buy
• Q4 quick wins: tactical takeaways you can implement immediately, from promotional strategy and ad ramp timing to product page optimization

The lesson isn't that Q4 will be soft. It's that compelling promotions and smart retail media execution will separate the winners from everyone else as the real holiday surge begins.

Wednesday, October 22nd | 11–11:30AM EST

RSVP through the form on this page.