Trust Issues: How Beauty Shoppers Search, Verify, and Buy Now
RSVP HERE: Thursday, October 22nd | 12PM ET
Live Webinar with Q&A—bring your brand questions!
72% of beauty shoppers who find a product on TikTok go straight to Google next. Only 7% buy in the app. Social sparks the discovery, but it's rarely where the sale is decided.
So, what happens between the scroll and the cart, and does your brand show up there? Join John Morabito, SVP Search & Innovation, and Reilly Phelps, SEO Manager, as they unpack two brand-new studies: a survey of beauty consumers and an analysis of thousands of top Instagram beauty posts, pulled using Meta's new AI agent, Muse.
You’ll Leave Knowing:
- Why TikTok wins beauty discovery but loses on trust, and how that trust gap turns into search demand
- Where shoppers go after they find a product on social, from Google to Amazon
- What top-performing beauty videos have in common (hint: it's not polish)
- Which brand stories belong on social, and which belong on search
- How to measure the full journey, not just the first step
SAVE YOUR SEAT
Can't make it live? RSVP anyway, and we'll send you the recording.
STELLAVISION EPISODE 54: TRUST ISSUES