Untangling marketing measurement chaos across platforms, GA4, and third-party data. 

Thursday, July 30 | 11:00 AM ET | 30-minute session + audience Q & A

Every marketer knows the feeling: Meta says one thing, GA4 says another, and your brand's third-party measurement tool tells a third story. Same campaign, same week, three different numbers. So, which number do you trust?

It's not just you: Meta reports conversions 20–40% higher than GA4 on average, the IAB calls today's measurement ecosystem "fundamentally broken," and most of the industry is still chasing a single source of truth. You're not behind—you're normal.

Join Amanda Zajac, SVP of Client Strategy and Zafreen Zerilli, SVP of Analytics & Customer Insights (and 2025 AdAge Media Buying Power List honoree) as they break down:

• Why in-platform, GA4, and third-party data will never fully agree (and why that's okay)
• How to know which number to trust, and when
• What to build instead of chasing a single source of truth

WHAT YOU'LL WALK AWAY WITH

• A practical framework for which data source to trust for which decision
• A real client case study showing results
• A take-home “which number do I trust?” decision tool

RSVP Here!