---
title: TikTok Performance Marketing Playbook | Stella Rising
description: Thank you for downloading our playbook, a how-to guide on successfully including TikTok in brands' performance marketing strategies.
image: https://www.stellarising.com/hubfs/TikTok%20Whitepaper%20-%20LK%20-%201200x675.jpg
---

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# TIKTOK PERFORMANCE PLAYBOOK

### TikTok Performance Marketing Playbook

![TikTok Whitepaper - LK - 1200x675](https://www.stellarising.com/hs-fs/hubfs/TikTok%20Whitepaper%20-%20LK%20-%201200x675.jpg?width=1200&name=TikTok%20Whitepaper%20-%20LK%20-%201200x675.jpg)

 

Social platform TikTok has shown serious sticking power; culturally relevant and powered by an impressive algorithm, TikTok has become a must for brands and a major media habit for approximately 90M U.S. users. Our tactical playbook explains clearly how brands can tap into TikTok’s performance marketing capabilities, including:

- How to set up the pixel
- Benchmarks to tell if a campaign is working properly
- Optimization best practices
- How to determine a budget
- A guide to mastering TikTok creative

We also explain why TikTok matters right now—and not just for brand awareness—but for conversion.

This white paper is **a must-read for brands with customer acquisition goals**: download your copy through the form on this page.

Looking for the rest of our white papers? Find them in our white paper [hub](https://www.stellarising.com/whitepapers-research).

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### STELLA SERVICES

### BEST IN CLASS

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### STAY CONNECTED

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 Southport, CT

 (203) 256-0880

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 (203) 256-0880

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