TIKTOK PERFORMANCE PLAYBOOK

Social platform TikTok has shown serious sticking power; culturally relevant and powered by an impressive algorithm, TikTok has become a must for brands and a major media habit for approximately 90M U.S. users. Our tactical playbook explains clearly how brands can tap into TikTok’s performance marketing capabilities, including:

• How to set up the pixel
• Benchmarks to tell if a campaign is working properly
• Optimization best practices
• How to determine a budget
• A guide to mastering TikTok creative

We also explain why TikTok matters right now—and not just for brand awareness—but for conversion.

This white paper is a must-read for brands with customer acquisition goals: download your copy through the form on this page.

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