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How To Develop Media Budgets | WMI

How To Develop Media Budgets | WMI

04 Dec 2015 Julie Wolvek

Topic: How Much? How to Develop Media Budgets

Recording date: Thursday, April 2, 2015 1:00pm

Eastern Daylight Time (New York, GMT-04:00)

Duration: 20 minutes

Description: How much does a brand really need to spend to meet its marketing goals? Find out in this webinar from Women’s Marketing, as senior strategic planner Kathleen Jahnke discusses:

  • The key factors to consider when setting a budget for your brand
  • How to determine the appropriate media spend for existing vs. new brands
  • Why it is so crucial to understand your market before you decide where to spend your media budget