Topic: How Much? How to Develop Media Budgets
Recording date: Thursday, April 2, 2015 1:00pm
Eastern Daylight Time (New York, GMT-04:00)
Duration: 20 minutes
Description: How much does a brand really need to spend to meet its marketing goals? Find out in this webinar from Women’s Marketing, as senior strategic planner Kathleen Jahnke discusses:
- The key factors to consider when setting a budget for your brand
- How to determine the appropriate media spend for existing vs. new brands
- Why it is so crucial to understand your market before you decide where to spend your media budget
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