Glimmer, Stella Rising’s digital community of everyday influencers, allows us to consistently check in with consumers and understand shifting behaviors, during these rapidly changing and challenging times. Now that social distancing mandates have been in effect for weeks—with unprecedented challenges wrought to the economy—we conducted a study to understand how female consumers are feeling about COVID-19. This white paper offers the results of that study, offering brands a chance to stay close to changing consumer preferences and patterns.
Table of Contents:
Her Top Challenges
Finding (Sometimes Virtual) Silver Linings
E-Comm More Than Ever
What She Wants (to Hear)
Say it Right
Download your copy of our white paper, Women and COVID-19: New Behaviors, Top Challenges, and a Move to E-Commerce through the form on this page.