Direct response vs. branding - which strategy should your brand use? Objectives dictate what kind of digital campaign a brand should launch. A branding campaign works if you're looking to build brand recognition in the marketplace and engage your target audience. Direct response campaigns work to drive sales or specific user actions, like coupon downloads.
You can download this infographic on direct response vs. branding here and be sure to contact Women's Marketing for a consultation on how they can support your brand's marketing campaigns.
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