When it comes to skincare, millennial shopping habits may not be what you expect! While older women are often targeted with age-specific skincare products, younger women are increasingly interested in skincare targeted to their life stage. Millennial women seek healthy-looking skin, and are likely to choose products based on functional benefits.
You can download the full infographic about how milliennials are using skincare here. Also, be sure to contact Women's Marketing for a consultation on how you can best reach your target market!
Source: Mintel, Facial Skincare May 2014
COMMENTS