On a brand level, of course!
According to new insights from the Pew Research Center, the number of people who are getting their news from Facebook and Twitter is on the rise. Understanding this new trend, Snapchat has recently pushed their curated content Discover and Live features above friend content on the Stories page of the app.
Facebook, Twitter, and Snapchat are making it difficult for users to ignore news and trends being produced by companies like The Food Network, People, and ESPN to name a few. Instead of always seeing what your friends are up to, why not see what CNN is currently reporting through Discover or what people are currently doing in Milan through Live? Could these updates create a convincing enough visual landscape to dramatically increase the curated content views previously known as the “Discover” page?
More importantly, what does this update mean for brands? What does Snapchat in general mean for brands?
For those businesses targeting millennials, keeping up with the tech times and staying real-time is key to brand success. The new Discover page update isn’t just creating buzz around news stories, it’s creating buzz around brands. In-the-moment advertising on Snapchat is an opportunity for companies to showcase themselves from a new perspective to their followers; it is a chance to exhibit, in real time, what your brand really cares about. In a time when social media is constantly changing, updating, progressing, transforming, etc., your brand needs to be always developing the way you interact with your consumer.
http://www.didit.com/infographic-really-cool-facts-about-snapchat/
As of July 2015, Mashable reported that
- Snapchat has 100m active users with 400m snaps sent every day
- 77% of college students use the app
- Only 1% of advertisers are currently using Snapchat (Knock, knock! Opportunity is at the door!)
Whether your brand creates their own Snapchat account, designs geofilters for users to share with their friends, or promote your content through the Snapchat Discover feature, you’ll be winning over more millennials. If you’d love to be able to take customers behind the scenes, promote sales and campaigns, offer coupons, and build anticipation for new products or stores, Snapchat is for you. Don’t be scared to join the ranks of the 1%. The boldest brands often have the most impact.
For more social media news, trends, and insights, follow our team on twitter @FlyingPTDigtal.
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