Latina Beauty Consumers & Social Media Marketing | WMI

Latinas are among the fastest growing demographic in the U.S. In fact, the Latina share of the female population in the United States is projected to increase from 16.4% today to 25.7% in 2050. Women’s Marketing took a deep dive into a study of more than 800 Latina women to provide valuable insights into the role that social media plays on her path-to-purchase. Women’s Marketing reaches women when and where they’re most receptive to your message. Contact us to discover how we can help your brand reach your target demographic.