The Millennial Beauty Consumer - Infographic

Research shows that 46% of Millennial women purchase beauty and personal care products every week and 94% buy cosmetics, haircare, and skincare products each month. While she learns about new brands from her favorite influencers on YouTube and Instagram, she also loves discovering new products in-store and in her favorite magazines. Make sure your brand is on her radar—contact Women’s Marketing for a review of your media strategy to ensure you’re reaching her at every touchpoint.