Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that snacking has a downside—extra calories, saturated fats, and high sodium counts have consumers concerned and looking for alternatives. Better-for-you snacks are a growing market for those who want to satisfy their cravings without the guilt...but brands still have some convincing to do—78% are skeptical of better-for-you claims. Learn how Women's Marketing can help amplify your brand's message through paid social media, influencer marketing, and a mix of traditional and digital ad formats. Contact us today to get started!
Top 10 Statistics About 2016's Smart Snacking Trend
1. 94% of Americans eat snack foods every day
2. 72% of better-for-you snackers eat on-the-go
3. Snacks made with whole-grains are losing market share, down 3% since 2015
4. 68% of better-for-you snack buyers only buy products made with ingredients they recognize
5. 79% wish there were more healthy snack food options
6. Millennials and Generation Z are more likely to want healthy snacks than older generations
7. 51% use snacks as a meal replacement
8. 63% are buying more better-for-you snacks in 2016 than last year
9. 76% are skeptical of better-for-you claims
10. Men buy more healthy snacks than women, 53% to 46%
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