Now + Next: Answers on How Consumers Are Evolving

Our Now + Next series offers timely consumer insights that brands need to get from the now to the next.

What’s happening in grocery stores this year? Our latest Now + Next report presents new Stella Rising research so that CPG brands can better understand and connect with their consumers. Are grocery consumers back in-store? Are they indulging during this time of inflation? And how do they feel about the online vs. in-store experience?

Download this free white paper now to understand how and where consumers are shopping for groceries, behaviors in-store, what consumers shared about their shopping habits, and key takeaways for brands navigating the current environment.

Preview of the Table of Contents

Introduction

Now: Consumers “Normalize” and Online Slows

Now: What’s Happening In-Store

Now: Consumers on the Online Vs. In-Store Experience

Next: Key Takeaways for Brands

Conclusion

Looking for our 2021 trends? Find them here. Or, discover the rest of our white papers via our Hub.