2023: Beauty Right Now
Described as the “darling of retail through the first half of 2023,” the beauty market is experiencing a largely positive moment: sales are up and consumers are engaged. Our 2023 Beauty Trends white paper:
- Takes stock of the current beauty market: growth and scope
- Presents of-the-moment research from our community and top beauty analysts, to better inform your brand work
- Describes what the Gen Z beauty consumer is demanding, with new research on Gen Z beauty users
- Analyzes some of the biggest trends within beauty and synthesizes what they tell us about beauty users and why they will continue to matter for brands
- Uses TikTok and Google search data to tap into what is motivating beauty users and what really matters to them right now
Download this free white paper now to understand how beauty consumers are thinking, feeling, and shopping—and the trends that will define the industry in the coming months and years.
Preview of the Table of Contents
Introduction: Where We See the Market
- EXPLAIN IT TO ME
- SKINIMALISM EVOLVED
- MAKE IT FUN
- CLEAR IT UP
Conclusion
Looking for our 2022 trends? Find them here. Or, discover the rest of our white papers via our Hub.
