Our 2022 trends report is packed with good news for beauty brands. Consumers are still very excited about the category—and they are also exploring new ways to engage with beauty and changing their expectations of brands. Before we dive into our predicted trends, we evaluate market size—including the latest figures for 2022 growth—and present new research on how Gen Z is thinking about beauty.
Download this free white paper now to understand how beauty consumers are thinking, feeling, and shopping—and the trends that will define the industry in the coming months and years.
Preview of the Table of Contents
All in Balance: Prestige, Mass, and Value
Hair’s Time to Shine
The Skinification of Hair
(Finally) Better Options for Black Haircare
Functional AND Fabulous
A Boost to Body Care
Getting Ahead of the Game