---
title: 2022 Beauty Trend Report White Paper | Stella Rising
description: Download our white paper, which presents our predictions for the trends set to define the beauty industry.
image: https://www.stellarising.com/hubfs/Beauty%20Trends%202022%20-%201200x675%20-%201.jpg
---

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# 2022 BEAUTY TRENDS

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# **Beauty Trends: Rising and Evolving 2022**

Our 2022 trends report is packed with **good news for beauty brands.** Consumers are still very excited about the category—and they are also exploring new ways to engage with beauty and changing their expectations of brands. Before we dive into our predicted trends, we evaluate **market size**—including the latest figures for 2022 growth—and present **new research** on **how Gen Z is thinking about beauty.**

Download this free white paper now to understand how beauty consumers are thinking, feeling, and shopping—and the trends that will define the industry in the coming months and years.

 

*Preview of the Table of Contents*

*Introduction*

*Trends*

*All in Balance: Prestige, Mass, and Value*

*Hair’s Time to Shine*

*The Skinification of Hair*

*(Finally) Better Options for Black Haircare*

*Functional AND Fabulous*

*A Boost to Body Care*

*Getting Ahead of the Game*

*Conclusion*

Looking for our 2021 trends? Find them [here](https://www.stellarising.com/stella-rising-beauty-trends-2021). Or, discover the rest of our white papers via our [Hub](https://www.stellarising.com/whitepapers-research).

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