New research reveals that women are tuning in to online video throughout their day to relieve stress, fight boredom, and explore their interests. Across all generations, women are watching “snackable” content from their favorite brands and influencers and sharing it on social media. Our infographic reveals some eye-opening statistics and intriguing insights for marketers who are considering adding digital media planning to their marketing mix. Think video might help your brand reach female consumers? Let Women’s Marketingshow you how adding video to your campaigns helps to raise brand awareness and drive sales.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.