For a long time, any woman who wore anything larger than a size 12 had few options when it came to shopping for stylish clothes. Full-figured women could choose between shapless dresses or dowdy tops designed to hide, rather than embrace, their curves. But that's beginning to change. Social media gave women a platform and a voice to push back against established images of beauty with body-positive language and retailers are starting to notice. And they should—67% of American women wear a size 12 or above, yet only $17-19 billion of the $100 billion fashion industry is comprised of plus-size clothing. Here, we look at the curvy, style-conscious consumer and her challenges at retail.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.