Millennials approach their beverages the same way they approach food—they’re seeking variety, innovation, and flavor with craft brews, organic wines, and small-batch spirits. Millennials are 40% more likely than the overall adult population to drink alcoholic beverages several times per year and they account for 42% of wine, 35% of beer, and 32% of spirits consumption in the U.S. In our infographic, we reveal how Generation Y consumers discover and shop for alcoholic beverages.
How Do Millennials Discover New Beverage Brands?
93% will try a new liquor brand when someone recommends it to them
90% say they feel excited when they discover a new liquor brand
66% can’t wait to tell close friends when they find a new brand they love and one-third share their discovery on social media
50% are most likely to try new brands at home with friends
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Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.