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Infographic: Who Is The Luxury Fashion Consumer | WMI

27 Oct 2017 Ann D'Adamo

in Fashion, Digital


Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the brands she buys. Brands that have historically relied on heritage and exclusivity must now navigate a “new luxury” that includes personalization, technological innovation, and authenticity, while maintaining the traditional expectations of the brand. As luxury marketers develop omnichannel strategies to keep her engaged, it’s essential to understand who she is (female, millennial or Gen X) and how she discovers the products she covets. In our infographic, we take a look at this consumer to discover more about her preferences and behaviors.

Who is the Luxury Fashion Consumer? 

She’s female

61% of luxury consumers are women

She’s in her prime earning years

Generation X      37%

Millennial           25%

She’s educated

53%        earned a graduate degree

She has disposable income

47% earn $100,000 or more

She shops luxury on multiple devices

62% desktop

38% mobile

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