Personalization marketing has been lauded as one of the best ways to connect with customers. In an increasingly digital world, users now often enjoy connecting with brands, being a part of the company story, and having their online experience tailored to them. Yet personalization requires expertise and strong data; 42% of marketers responded to a study that lack of resources was the most significant barrier to implementing personalization marketing. Our infographic offers a view into how personalization marketing is essential, but also how it needs to evolve with increasingly privacy-savvy consumers.
Through our client work at Stella Rising, we employ expert data to understand what motivates user engagement. Strategize for your consumer by connecting with us today.