Personalization marketing has been lauded as one of the best ways to connect with customers. In an increasingly digital world, users now often enjoy connecting with brands, being a part of the company story, and having their online experience tailored to them. Yet personalization requires expertise and strong data; 42% of marketers responded to a study that lack of resources was the most significant barrier to implementing personalization marketing. Our infographic offers a view into how personalization marketing is essential, but also how it needs to evolve with increasingly privacy-savvy consumers.
Through our client work at Stella Rising, we employ expert data to understand what motivates user engagement. Strategize for your consumer by connecting with us today.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.