How different are Gen Zers from prior generations? Certain behaviors (easily influenced by peers, shopping with friends in-store, relying on parental support) make them feel quite conventional. Yet the mobile-centeredness, unprecedented diversity, and fresh values of this generation are proving disruptive. The sheer size—and spending power—of Gen Z can’t be overlooked; their oversize influence will force marketers to adapt and prepare to be pushed on values, communication, sustainability, and price.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.