Latina women are often referred to as fashion-forward, setting trends instead of following them. Research shows they adopt new styles earlier and are more likely to purchase at the beginning of the season. Spending an estimated $30 billion on apparel and accessories, they are already a dominant force shaping the industry and as the Hispanic demographic continues to grow (Latinas are expected to become 30% of the total U.S. female population by 2060), they will become increasingly powerful economically. Contact Women's Marketing today to learn how your brand can best reach Latina women.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.