Stella Rising and Google Debut New Case Study Showcasing Record-Breaking PPC Success for Optimizely

09 Oct 2024 Elizabeth McHugh
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in Stella Rising News, Trending

We are excited to unveil a new video case study, designed in collaboration with Google, that highlights the tremendous PPC work we have executed for our stellar B2B client, Optimizely.

Our smart bidding strategies reached 20 countries across six global regions and achieved a CPA 26% below the set target. This success was further supported by Google’s International Growth Agency Program, of which we are a member.

As a Google Premier Partner, we are among the top 3% of companies in Google’s Online Advertising Program. Our work for Optimizely underscores this distinction, as we broke records and quickly delivered the highest number of leads from paid search, video, and display campaigns in the company’s history.

Optimizely itself is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. We are so thrilled that our multi-award-winning search team is driving exponential growth on a global scale for this fantastic client.

Thank you, Google, for featuring us in this great case study!

 

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