We did it again! 🌟
We're absolutely thrilled to announce that we’ve won Agency of the Year, PPC at the 2025 Search Engine Land Awards for the second year in a row!
Back-to-back wins aren't just exciting—they validate our paid search approach. This year, we doubled down on innovation, challenged industry norms, and redefined what modern SEM can achieve.
Our SEM team moved beyond an outdated ROAS obsession to pioneer profit-first bidding frameworks that actually drive business growth. They also:
- Scaled YouTube as a proven performance channel.
- Integrated SEO and SEM for unified impact.
- Deployed our proprietary AI solution, Lumos, to optimize spend allocation and unlock new opportunities.
In a year of industry upheaval—AI-powered SERPs, shifting market dynamics, economic headwinds—our team responded with agility and strategic thinking. We've proven that SEM isn't a performance silo: it's a profit-driving, brand-building growth engine that delivers both incremental sales and cultural relevance across beauty, health and wellness, food and beverage, and lifestyle verticals.
To our SEM team: your creativity, dedication, and relentless innovation set the standard. We can't wait to celebrate together!
Thank you to Search Engine Land for this incredible honor. Winning two years in a row motivates us to keep pushing boundaries—onward to 2026!
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