Stella Rising was named finalist for Best Blog Post of the Year from the Content Marketing Institute. The Content Marketing Awards celebrate the very best work in content marketing each year and we are thrilled to be recognized for the 2021 awards.
During the week of March 9th, 2020, we worked quickly to present a research-backed opinion on how COVID-19 would impact consumers. With fresh intelligence from our insights community, our CMO, Marlea Clark, wrote the piece, “GenC: Consumer Behavior in the Time of Corona.” Her post advised brands to invest in digital, focus on clean ingredients, and ensure strong messaging with Gen Zers and featured quotes from real consumers, members of Glimmer, our insights community. Glimmer enables us to connect with consumers in real time; we have our finger on the pulse of consumer behavior and that shines through in our thought leadership.
That post sparked a series of follow ups:
Holiday 2020: How is GenC Shopping and Feeling This Season? (December 2020)