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The Drum PPC for B2B
Elizabeth McHugh11.14.24< 1 min read

Stella Rising Wins Silver from The Drum

We’re excited to announce that we won silver at the 2024 Drum Awards Festival in the Media category! This recognition highlights our exceptional PPC work for our stellar client, Optimizely, showcasing our ability to maximize conversions while maintaining an efficient CPA on a global scale.

Through a strategic paid search approach, we optimized reach, relevance, and budget allocation to deliver impactful results for Optimizely across 20 countries. Our efforts included advanced keyword management, bid strategy optimization, and dynamic adjustments to budget fluctuations. These initiatives not only drove remarkable results but also contributed to the expansion of Optimizely’s marketing services team. Additionally, Google recognized our collaborative success by featuring our work in a case study.

The Drum Awards Festival, one of the world’s largest competitions, celebrates every key marketing discipline, globally.

We couldn’t be prouder of our incredible team—congratulations to the Stellas on this exciting achievement!


Drum Awards 2024 (2)

 

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