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Women’s Marketing Named AOR for NFI Consumer Healthcare

Women’s Marketing Named AOR for NFI Consumer Healthcare

03 May 2017 Brooks Dibble

in Industry News, Get to Know WMI

March 30, 2017

Women’s Marketing, a leading marketing and media services agency for emerging and high growth brands, is pleased to announce NFI Consumer Healthcare – an innovative consumer products company – as a new client. Women’s Marketing will lead the brand’s advertising strategy and execution for e.p.t., the OTC home pregnancy test brand.The campaign will leverage network cable TV alongside interactive digital marketing strategies across social, programmatic, video, and search to distribute the brand’s messaging. An innovative influencer engagement, using top-tier social media personalities to generate content surrounding a variety of pregnancy-related topics, will be at the heart of the strategy. Several influencers will exclusively announce their pregnancies through sponsored posts; content will be shared virally through influencer blogs and social channels, and will also be curated for the e.p.t. website, which is a resource for women in all phases of the family planning cycle.

“Women’s Marketing took a deep dive into our brand, and understanding the different need states of our customer base they developed a multi-channel strategy that we’re confident will spotlight our brand’s positioning,” shares Benjamin Blessing, Executive Vice President, Sales and Marketing at NFI Consumer Products.

“Our upfront strategy and research guided a thoughtful plan and we’re thrilled to partner with e.p.t. as the brand employs new marketing strategies that speak to women in a variety of stages of the purchase cycle,” says Women’s Marketing CEO Andrea Van Dam.

Women’s Marketing continues to strengthen its services in marketing strategy, digital consulting and advanced analytics. Recently, the firm has also secured clients including, Mommy’s Bliss, Lansinoh, Ranir and Drybar.

About NFI Consumer Healthcare
A subsidiary of Gregory Pharmaceutical Holdings, Inc. (GPH), a family owned organization, is an innovative consumer products company that manufactures markets and distributes several brands of nutritional supplements in the Health and Beauty Care Category. Blue-Emu, America's #1 Emu Oil Formula, is NFI's flagship brand of Emu Oil products. With a broad range of products that encompass Arthritis Pain Relief, Anti-Itch, Joint and Muscle Cream, Foot Care, Health & Wellness and Sleep; NFI Consumer Products continues to develop and release national name brands that are distributed throughout the United States, primarily through mass merchandise retailers, supermarkets and drug stores. The company currently distributes product lines through various retailers representing over 35,000 retail outlets.

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