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Path to Purchase - January 2023 - 1200x675 - With Copy


The Beauty Journey: How Consumers Discover & Buy

Our annual Path to Purchase white paper is here!

Each year, we ask consumers about their beauty shopping habits, giving beauty brands an inside look at how today’s shoppers are thinking and feeling.

In this white paper, our research highlights consumer behaviors as the pandemic continues to recede. As we kick off 2023, these insights can help beauty brands better connect with audiences in the right space at the right time. Along with how and where consumers are shopping for beauty, our findings include consumer profiles by retailer, offering brands further insight into who their customer is and what’s important to them. 

Fill out the form to download our The Beauty Journey: How Consumers Discover & Buy white paper.

Preview of the Table of Contents


Part 1: What Are We Seeing?

Part 2: Best Beauty Discovery Sources

Part 3: In-Store Is So “In”

Part 4: Why Beauty Online Still Matters

Part 5: Consumer Profiles: Who Are They?


Looking for our 2021 trends? Find them here. Or, discover the rest of our white papers via our Hub.