Our annual Path to Purchase white paper is here!
Each year, we ask consumers about their beauty shopping habits, giving beauty brands an inside look at how today’s shoppers are thinking and feeling.
In this white paper, our research highlights consumer behaviors as the pandemic continues to recede. As we kick off 2023, these insights can help beauty brands better connect with audiences in the right space at the right time. Along with how and where consumers are shopping for beauty, our findings include consumer profiles by retailer, offering brands further insight into who their customer is and what’s important to them.
Fill out the form to download our The Beauty Journey: How Consumers Discover & Buy white paper.
Preview of the Table of Contents
Part 1: What Are We Seeing?
Part 2: Best Beauty Discovery Sources
Part 3: In-Store Is So “In”
Part 4: Why Beauty Online Still Matters
Part 5: Consumer Profiles: Who Are They?