---
title: Deep Dive Into Beauty Buying Ebook | Stella Rising
description: Learn how consumers are shopping, exploring, discovering, and thinking about beauty—and how brands can use these insights to engage shoppers in 2024 and beyond.
image: https://www.stellarising.com/hubfs/P2P%202024%20-%201200x675.jpg
---

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# 2024 DEEP DIVE INTO BEAUTY BUYING

### Submit to Download Beauty Ebook

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# **Deep Dive Into Beauty Buying**

*Update: Looking for our 2025 version? Find it [here.](https://www.stellarising.com/beauty-buying-now-report)

Each year, we ask consumers about their beauty shopping habits, giving brands a detailed, thorough look into how today’s shoppers discover, think, feel, and purchase.

Through this ebook, understand consumers’ preference for omnichannel and also why Walmart, Ulta, and Sephora win in-store while Amazon retains its grip online. Get fresh insights on the real impact of influencers and the strategic role of brand websites and loyalty programs. Plus—delve into why efficacy is the ultimate purchase motivator and how savvy beauty enthusiasts navigate promotions.

This Stella analysis, powered by our research, will help your brand stay ahead in the dynamic beauty market. Download now.

*Preview of the Table of Contents*

*Introduction*

*Part 1: In-Store Allure*

*Part 2: What's Happening Online?*

*Part 3: Are They Influenced? *

*Part 4: Open-Minded & Into It*

*Part 5: Discovery & Motivators*

*Part 6: Beauty & the Budget*

*Part 7: Consumer Profiles: Who Are They?*

*Conclusion*

Looking for our 2023 trends? Find them [here](https://www.stellarising.com/stella-rising-beauty-trends). Or, discover the rest of our white papers via our [Hub](https://www.stellarising.com/whitepapers-research).

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