At Stella Rising, we kick off each year by offering predictions of which consumer trends and behaviors will be adopted in key categories like beauty and health and wellness. But six months in to 2020, we knew a revision was in order. 2020’s incredible shift from boom economy to global pandemic has upended everything, and what was reasonable in January required rethinking. Throughout the COVID-19 period, our goal has been to help our clients adapt, and we have done so with a careful eye on data, expert research, and constant communication with our own proprietary community.
This white paper offers updates to our original predictions for health, wellness, and beauty, and is filled with fresh research, updates from our community, and advice for brands. Download your copy through the form on this page.
Preview of the Table of Contents
Beauty
The New Beauty Tools
Ready for Re-Packaging
Color Gets Clean
Without Water
Make Me (Pretty) Smart
Health & Wellness
Heavily Holistic
Craving Community
Something in the Air
Beyond Taboo: Femcare
Tech: Less + More = Different
In the Blue Zones
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