---
title: 2020 Revised Trend Report White Paper | Stella Rising
description: Download our new white paper, which presents our revised predictions for the health, wellness, and beauty categories.
image: https://www.stellarising.com/hubfs/1200x675_Trends.jpg
---

[![Stella Rising](https://www.stellarising.com/hubfs/stellarising_oct2018/images/STELLA_logo_white.svg "Stella Rising")](https://www.stellarising.com)

# HEALTH, WELLNESS + BEAUTY TRENDS

At Stella Rising, we kick off each year by offering predictions of which consumer trends and behaviors will be adopted in key categories like [beauty](https://www.stellarising.com/stella-rising-beauty-trends) and [health and wellness.](https://www.stellarising.com/health-and-wellness-trend-report) But six months in to 2020, we knew a revision was in order. 2020’s incredible shift from boom economy to global pandemic has upended everything, and what was reasonable in January required rethinking. Throughout the COVID-19 period, our goal has been to help our clients adapt, and we have done so with a careful eye on data, expert research, and constant communication with our [own proprietary community](https://www.stellarising.com/glimmer-insights-and-influencers-community).

**This white paper offers updates to our original predictions for health, wellness, and beauty,** and is filled with fresh research, updates from our community, and advice for brands. Download your copy through the form on this page.

![608x216_Trends](https://www.stellarising.com/hs-fs/hubfs/608x216_Trends.jpg?width=608&name=608x216_Trends.jpg)

***Preview of the Table of Contents***

**Beauty**

The New Beauty Tools

Ready for Re-Packaging

Color Gets Clean

Without Water

Make Me (Pretty) Smart

 

**Health & Wellness**

Heavily Holistic

Craving Community

Something in the Air

Beyond Taboo: Femcare

Tech: Less + More = Different

In the Blue Zones

### Submit to Download White Paper

[![STELLA_horizontal_white](https://www.stellarising.com/hs-fs/hubfs/StellaRising_March20/email/STELLA_horizontal_white.png?width=300&height=26&name=STELLA_horizontal_white.png "STELLA_horizontal_white")](https://www.stellarising.com/)

### STELLA SERVICES

### BEST IN CLASS

Stella expertise

![stella-best-in-class-logos - revised](https://www.stellarising.com/hubfs/stella-best-in-class-logos%20-%20revised.png "stella-best-in-class-logos - revised")

### STAY CONNECTED

Sign up to receive award-winning content.

### LOCATIONS

New York, NY  
(212) 629-4960

Southport, CT  
(203) 256-0880

Raleigh, NC

<https://www.facebook.com/stellarisingagency> <https://www.instagram.com/stellarisingagency> <https://www.linkedin.com/company/stellarisingagency>

[Privacy Policy](https://www.stellarising.com/privacy-policy) | [Terms of Service](https://www.stellarising.com/terms-of-service)

### STELLA SERVICES

### BEST IN CLASS

Stella expertise

![stella-best-in-class-logos](https://www.stellarising.com/hs-fs/hubfs/StellaRising_March20/stella-best-in-class-logos.png?width=1080&height=880&name=stella-best-in-class-logos.png)

### STAY CONNECTED

Sign up to receive award-winning content.

### LOCATIONS

 New York, NY

 (212) 629-4960

 Southport, CT

 (203) 256-0880

 West Hartford, CT

 (203) 256-0880

[![STELLA_horizontal_white](https://www.stellarising.com/hs-fs/hubfs/StellaRising_March20/email/STELLA_horizontal_white.png?width=300&height=26&name=STELLA_horizontal_white.png "STELLA_horizontal_white")](https://www.stellarising.com/)

[Privacy Policy](https://www.stellarising.com/privacy-policy) | [Terms of Service](https://www.stellarising.com/terms-of-service)

![](https://px.ads.linkedin.com/collect/?pid=492236&fmt=gif)