How Women Buy Beauty Today
New research shows what influences women on their beauty path-to-purchase
From building buzz to standing out on the shelf, your brand can find lasting love with consumers
Join Women’s Marketing CEO Andrea Van Dam and Seurat Group Engagement Manager Debbie Kelly, to unmask the beauty consumer, including:
- - How to create loyal beauty consumers in a disloyal age
- - Which sources of information are most influential…and why
- - Top decision drivers at Sephora, Ulta, Mass, Drug, Department stores, and Amazon
- - Four key strategies to ensure she chooses your brand
- Recording Date: Tuesday, December 13, 2016
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