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How Women Buy Beauty Today | WMI

21 Dec 2016 Ann D'Adamo

in Beauty


How Women Buy Beauty Today

New research shows what influences women on their beauty path-to-purchase

From building buzz to standing out on the shelf, your brand can find lasting love with consumers

Join Women’s Marketing CEO Andrea Van Dam and Seurat Group Engagement Manager Debbie Kelly, to unmask the beauty consumer, including:

  •    -   How to create loyal beauty consumers in a disloyal age
  •     -  Which sources of information are most influential…and why
  •     -  Top decision drivers at Sephora, Ulta, Mass, Drug, Department                 stores, and Amazon
  •     -  Four key strategies to ensure she chooses your brand
    • Recording Date: Tuesday, December 13, 2016