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The New Beauty Rules | WMI

The New Beauty Rules | WMI

25 May 2016 Ann D'Adamo

in Beauty,

It's official! Indie beauty brands are having a moment!

But constantly changing consumer expectations, retailer channels, and media make it hard for brands to break through or stay on top.

So we’ve partnered with leading women’s publisher Meredith Corporation to bring you exclusive insights into today’s "New Beauty Rules" for brands, including:

How technology is disrupting the beauty industry

Insights into the psychology of why, and how, women buy cosmetics

How traditional and social media are affecting her path to purchase

Key demographics and nuances into how women research and buy beauty

Join Women’s Marketing’s EVP of Marketing and Insights, Marlea Clark, Kerri Krom, Director of Research, and our special guest, Tim O’Connor, Publisher of SHAPE  for a webinar offering an in-depth look at the trends shaping the beauty industry.

Recording Date: Tuesday, May 17, 2016

Photo Credits: Slide 3: Siempre Mujer  Slide 4: Siempre Mujer  Slide 5: Stock image Slide 6: Siempre Mujer Slide 7: SHAPE Slide 8: SHAPE Slide 11: Stock image Slide 12: Siempre Mujer Slide 13: SHAPE Slide 14: Stock image Slide 15: Parents Slide 16: SHAPE Slide 17: Siempre Mujer Slide 18: Siempre Mujer Slide 19: Siempre Mujer Slide 20: SHAPE Slide 21: SHAPE Slide 22: SHAPE Slide 23: SHAPE Slide 25: Parents Slide 26: Parents Slide 27: SHAPE Slide 28: SHAPE Slide 30: Parents Slide 32: Parents Slide 35: SHAPE Slide 39: SHAPE