Starting December 11th, Facebook will begin offering Call-To-Action buttons on business pages. Call-to-action buttons link to any destination on or off Facebook that aligns with a business’s social media goal. This can include a link to your blog, mobile app or ecommerce website. Facebook states that the call-to-action feature will be available for some pages immediately and continue to roll out in the US over the next few weeks.
Page admins can select from a group of call-to-action buttons to add to the top of their Page. Admins can only choose one button at a time, but may swap these out as needed. The seven calls to action available are:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
How do I add a call-to-action button to my Page?
Creating a call-to-action button on your Page is easy:
1. Go to your Page’s cover photo and click Create Call-to-Action.
2. Choose the type of call-to-action button you would like and enter the destination URL that you want it to link to.
Tip: Be sure the color and design of your cover photo is not making your Call-To-Action button less visible to Facebook Fans who aren't accustomed to seeing it there.
Monitoring Engagement
Engagement metrics are currently available week-by-week and can be monitored in two different ways:
- Hover over your Page’s call-to-action button and then hover over See Insights to see how many clicks it’s received in the past seven days.
- Go to This week on the right side of your Page and then look under CTA clicks to see how many people have clicked your call to action that week.
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