Food and Beverage Marketing Trends 2017 | WMI

Food trends come and go almost as quickly as you can scroll through your Instagram feed. Popular culture, restaurant concept trends, and the quest for the tastiest, most innovative, and best are contributing to rapidly changing culinary shifts. This year, instead of frothy smoothies or savory yogurt, food trends are predicted to take a more socially conscious turn with sustainability, transparency, and food equality for all people becoming a bigger part of the conversation. Consumer preferences for food and beverage brands with philosophies that align with their personal standards of what is valuable or important are predicted to play an important role in shaping the trends for 2017, including the five we explore in our report, Food and Beverage Marketing Trends 2017.