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Health and Wellness Trends: How Boomers Stay Forever Young

Health and Wellness Trends: How Boomers Stay Forever Young

12 Dec 2017 Ann D'Adamo

in Health & Wellness,


Baby Boomers are redefining aging and reshaping perceptions of old age. They are actively engaged in their long-term health and wellness, optimistic about the future, and increasingly tech savvy. By 2022, seniors will account for almost 18% of the U.S. population, so marketers must discover new ways to speak to this demographic that recognizes their challenges yet empowers them to live their lives fully. In our infographic, we explore how Boomers approach health and wellness, their health goals and trends, and which products are helping them live their lives fully.

Baby Boomers Have #HealthGoals Too

What are your top health and wellness goals for the next five years?

68% eating healthy

62% getting exercise

55% maintaining/improving mobility

42% improving quality of sleep

30% treating a chronic illness

28% balancing mental wellbeing

11% improving social connections

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