It's time to put an end to stereotypes. When it comes to food and beverage shopping, men are increasingly playing a bigger role. Nearly 60% of men say they are the primary shoppers in the household and 37% share the responsibility. As traditional gender role trends continue to evolve, marketers need to consider how men shop for the brands they buy. In our infographic, we look at the differences in the way men shop, what inspires them to buy, and how they feel about their role in the kitchen.
How Men Shop for Food and Beverage
86% tried a new brand in the past year, experimenting most with salty snacks, breads, & frozen desserts
66% prepare a list before shopping
43% of men shop alone
35% were influenced by an online ad to try a new food or beverage
Women's Marketing offers deep insights into how consumers engage with brands today. Our suite of marketing services and category experience helps clients achieve their goals. Contact us today to learn how we can help your brand win.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.