The last thing most Americans want to do after a long day at work is spend hours cooking dinner for their families. Meal kits promise a one-box solution that includes gourmet ingredients, recipes, and delivery to your front door. This convenience is catching on! Sales of meal kits topped $1.5 billion as one-in-four adults purchased a meal kit in 2016—and 70% of those consumers are still actively purchasing them. In fact, 28% of Millennials say they would go as far as making Thanksgiving dinner from a meal kit if they had that option! In our infographic, discover why consumers purchase meal kits and how brands can capitalize on the convenience factor.
Want to know more about the latest trends in food and beverage marketing? Contact Women's Marketing today.
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