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It's Only Natural...The Evolution of Clean Beauty | WMI

17 Nov 2017 Ann D'Adamo

in Beauty


The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer consciousness about sustainably sourced ingredients, ethically produced products, and recyclable packaging is growing and emerging as important purchase considerations, particularly among younger consumers. In our infographic, we look at how the clean beauty trend is shaping the marketplace, what each demographic looks for in skin care and personal care, and how their desire for natural treatments for hair loss and acne.

What Women Look for In Natural Beauty Products

Sustainability Considerations are Top Drivers

62% products are made by a brand I trust

59% products are known for their health/wellness benefits

57% crafted from fresh, natural, organic ingredients

45% brand is environmentally friendly

43% brand is known for its social value

41% packaging is environmentally friendly

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