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Stella Rising Nominated for a Glossy Beauty Award!

12 May 2022 Elizabeth McHugh

in Stella Rising News

Stella Rising is thrilled to have been nominated for a Glossy Beauty Award, honoring our work with client jane iredale. Our innovative campaign employing Google’s new AR “Try-On” YouTube ads capability was recognized in the Best Use of an Emerging Digital Platform category.

We were one of the first to use the new AR “Try-On” capabilities to drive engagement, virtual trial, and conversion. The campaign saw sensational results, offering beauty consumers—via one of their favorite platforms—the chance to engage with new technology that they were excited about. As beauty brands seek to create digital experiences that complement in-store, technology like AR will drive stronger omnichannel solutions.

This announcement follows our YouTube/AR work winning the Most Innovative Campaign category in the U.S. Search Awards.

Glossy Beauty Award winners will be announced on June 16thstay tuned with us!

Stella Rising News