The beauty industry continues to evolve at a remarkable pace, with consumers driving significant shifts in how they discover, shop, and purchase. Our ...
Relying solely on metrics from walled-garden platforms like Google and Facebook to understand your business growth mean you’re only seeing part of the...
Our Now + Next report presents new research and YoY trends that explain how consumers are thinking, feeling, and shopping.
Consumers are investing in their health and wellness–to the tune of $480B by the end of 2024!
Our annual report on how beauty users shop is here!
Described as the “darling of retail through the first half of 2023,” the beauty market is experiencing a largely positive moment: sales are up and con...
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New Stella Intelligence report: we asked consumers what they want from their wellness experience, with a focus on the growing area of femtech. Across ...
The Beauty Journey: How Consumers Discover & Buy
Our Now + Next series offers timely consumer insights that brands need to get from the now to the next.
Our 2022 trends report is packed with good news for beauty brands. Consumers are still very excited about the category—and they are also exploring new...
Great SEO drives meaningful benefits for brands, but it takes time. Give your brand the edge by streamlining and speeding up the SEO process.
tella Intelligence report: how consumers are thinking about health and wellness and the trends we expect to last. We take a broad view of the $1.5T gl...
Our tactical playbook explains clearly how brands can tap into TikTok’s performance marketing capabilities.
The years in which DTC brands scaled quickly through inexpensive CPA costs—primarily via Facebook and Instagram—are over: the brands that relied exclu...
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