Stella Blog

We executed two independent studies: a survey of 511 beauty consumers and an analysis of 22,700 publ...

Many of your beauty brand's organic tutorial videos may be invisible. And even when someone finds on...

For twenty years, search has meant ranking. Your brand showed up on a results page somewhere between...

There's no shortage of TikTok SEO guides out there. Those playbooks—geared toward helping brands sho...

In January 2026, we surveyed 524 active LLM users through our research community to understand not j...

A Stella Rising Study of 524 LLM Users The keyword is dead—or at least, the way SEO teams have spent...

PLAYBOOK · GEO & AI SEARCH THE COMFORTABLE ILLUSION There is a growing cultural assumption that when...

A critical nuance that most GEO conversations miss: by the time a user opens ChatGPT to evaluate pro...

TIMELINE OF EVENTS ● Early September 2024: the “Great Decoupling” was coined as SEOs saw impressions...