Stella Rising Blog

Influencer Marketing: What Are Best Practices | WMI

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder, Intuit This is the...

Food Marketing: Beyond The Bar | WMI

Portable, nutritious and functional, snack bars are meeting the needs of consumers in many ways. In our infographic, we look at why they are so...

How Food Brands Innovate | WMI

Putting the Snap Crackle and Pop Back in Cereal In early July, Kellogg’s announced the opening of Kellogg’s NYC, a café located in the heart of Times...

Fitness and Wellness Trends | WMI

Americans are increasingly incorporating health and wellness into every aspect of their lives. In our infographic we look at how yoga, one of the...

Shopper Marketing: How to Drive to Retail | WMI

We’re constantly hearing from clients, “How do we drive to retail?” From mass market to luxury, it’s a pain point for almost every brand. Consumer...

Social Media Advertising Trends| WMI

There's no question that almost every brand should be on social media—but if you're not supporting your posts with paid advertising, is anyone seeing...

Back-to-School Digital Shopping Trends | WMI

Back to School Promises to Be a Bright Spot for Retail Although most consumers are deep into summer vacations, moms across America are already...

10 Fascinating Facts about Lipstick | WMI

“Pour yourself a drink, put on some lipstick, and pull yourself together.” –Elizabeth Taylor Liz articulated what women have known for centuries: ...

Marketing Food to Millennials | WMI

Grocery Stores Go Millennial Sorry grocery retailers, a new study found that almost half of all consumers spend as little time as possible shopping...