Stella Rising Blog

New Year, New Ad Campaigns

January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...

Six Ways to Maximize Q4 Results Through Amazon Advertising

Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping activity...

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...

How to Improve Quality Score in AdWords

In this article I will walk you through my process for improving Google's Quality Score for AdWords. I'll also share some tips and tricks for...

Google "Not Provided" in Paid Search: Should We Panic?!

On April 9th Google announced that they would be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com”,...

How to Efficiently Manage Multiple PPC Budgets

If you are managing multiple PPC budgets across different accounts, you have most likely faced the frustration of missing your targeted spend level...

Determine Your Monthly Paid Search Budget with Impression Share Metrics

Your AdWords campaigns have been generating conversions efficiently and performing great. You want to invest more, but you’re unsure of how much of...