Stella Rising Blog

Introducing Stella Rising

We’ve been working on something stellar for quite some time, and now she’s here. Her name is STELLA.

CEO to CEO: Sugarfina’s Rosie O’Neill Has a Sweet Outlook on Retail

Consumer taste and shopping preferences are changing profoundly, even in the candy and confection category, where Millennials are expecting higher...

Amazon and Whole Foods? Naturally! | WMI

Amazon’s acquisition of Whole Foods certainly took the world by storm last week. Why would Amazon spend $13.7 billion on a struggling mid-size...

Amazon Boxes Out Fashion Competition | WMI

Amazon has made no secret of its ambitions to disrupt the apparel industry and it’s willing to take a very public test-and-learn approach to doing...

Media Strategy: Mastering the Attention Equation | WMI

Marketers have long been vying for the attention of consumers, but today, they’re also competing to keep it—multiple social platforms, gaming apps,...

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...

How to Build Beauty Brands at Retail | WMI

Today, building a brand at retail requires more than just getting it on the shelf—building awareness, differentiating your product, and engaging the...

How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve...

Shopping Trends in Mobile and at Retail | WMI

Andrea Van Dam & Kurt Jetta, CEO of TABS Analytics A thorough understanding of your consumer is the backbone of any great media campaign. Kurt...