Stella Rising Blog

Where Are Growth Opportunities for Beauty Brands? | WMI

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among...

Smart Snacking Trends 2016 | WMI

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that...

Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by...

Infographic: How America Celebrates Halloween | WMI

In the season between back-to-school and holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to...

How A.I. Will Inform The Future of Marketing | WMI

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build...

Marketing to Women With Curly Hair | WMI

Curls, coils, waves…it’s estimated that 60% of American women have textured hair, yet, until recently, very few brands offered products that...

8 Essential Facts About Influencer Marketing | WMI

More than half of consumers say that content created by influencers is more memorable than brand-produced content. That’s just one reason that...

NY Fashion Week Trends 2016 | WMI

New York Fashion Week was a study in extremes. In the midst of record-breaking heat and humidity, Tommy Hilfiger staged a full-scale carnival to...

Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s...