Stella Rising Blog

15 Mind-Blowing Stats About the Big Game | WMI

The Broncos did it again! While it wasn’t the closest-scoring game in Super Bowl history, we did learn one thing: a solid and consistent defense...

How Moms Use YouTube to Search for Answers | WMI

Mom always seems to have all the answers. Where does she find them? YouTube! Analysts at Google found that 83% of moms use YouTube as a resource for...

What Beauty Retailers Learned from Apple | WMI

Have you ever watched people as they enter the Apple store? They might come in to buy an accessory for their iPhone, but before they make their...

Quiz: How Much Do You Know About Millennials | WMI

They're your target consumer, but how much do you actually know about Millennials? Take our quiz and find out!

A Behind-the-Scenes Look at New York Fashion Week | WMI

New York Fashion Week returns to the Big Apple on February 11 for a week of sartorial splendor and, unless you’re an editor, top fashion blogger, or...

Valentine's Day | WMI

Any way you look at it, retailers are sweet on Valentine's Day. Cards, gifts, and millions of pounds of candy account for $19 billion in sales...

How to Reach Millennial Wellness Consumers | WMI

As a group, Millennials have greater access to health and wellness information than previous generations. However, even with fitness trackers and...

Marketing to GenY and GenZ Demographics Infographic | WMI

This could be the match of the century as marketers battle for the attention of these two influential demographics—it's the "Me Generation"...

What Indie Fashion Designers Can Learn From Megabrands on Instagram | WMI

It’s fair to say that Instagram, the image-driven social platform, and fashion brands are a match made in heaven. Beautiful, editorially inspired...