Stella Rising Blog

Food and Beverage Marketing Trends| WMI

What the Veggie Burger Taught Us About Consumers The veggie burger was invented in the late 1960’s by restauranteur Gregory Sams, owner of SEED, a...

How Digital Ads are Part of a Marketing Strategy | WMI

Once upon a time advertisers believed that video was simply a way to raise brand awareness. But marketers discovered that video marketing both...

Developing A Healthy Media Strategy for Cough and Cold Brands | WMI

Almost 85% of American adults report having at least one cold during the winter months and more than half say that having a cold significantly...

Social Media and the Academy Awards | WMI

The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz and glamour doesn't begin and end with red-carpet...

Marketing to Center-of-Store Shoppers | WMI

Grocery store shoppers are in a quandary. On one hand, they know they should be shopping the perimeter of the store—eating more fruits, vegetables,...

Why Celebrity Fragrances No Longer Sell | WMI

In 1991, Elizabeth Taylor began the celebrity fragrance phenomenon with her perfume, White Diamonds. Eager to experience the sophistication and...

Marketing to America's Vitamin Consumer Infographic | WMI

Marketing Insights for Health and Wellness Brands

Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing...

3 Things Marketers Can Learn From Sneaker Brand Marketing | WMI

Ever since Carrie Bradshaw stepped out in her beloved Manolo Blahniks, designer shoes have become an obsession for millions of women. But now, it...