Stella Rising Blog

The Mogul Shaping the Future of Female Empowerment | WMI

There are people who talk about changing the world, and there are those who actually do it. In 2014, Tiffany Pham founded Mogul (onmogul.com), a...

Beauty On Demand | WMI

Beauty on demand is the latest trend in the beauty industry. Read on to learn about three innovators in this cateogy! A relaxing day at the spa may...

Inside Women's Marketing: Michelle LeWinter, SVP Market Development

Women's Marketing's SVP of Market Development, Michelle LeWinter was interviewed for the "Wednesday Wisdom" blog created by our friends and partners...

Infographic: Marketing Fashion to Plus Size Women | WMI

For a long time, any woman who wore anything larger than a size 12 had few options when it came to shopping for stylish clothes. Full-figured women...

How To Create Amazing Native Ad Content | WMI

Want to know how to create amazing native advertising or custom content? Follow these five guidelines!

Leveraging Influencer & Paid Video Marketing | WMI

Beauty content on YouTube experienced a 50% growth rate in views from January 2014 to April 2015, attracting more than 45 billion views. With almost...

Consumer-Focused Marketing Channels for Pharma | WMI

The phrase “doctor’s orders” may not carry the same weight that it used to, as consumers increasingly conduct their own online research to learn...

The Impact of Environmental Challenges on Food Marketing | WMI

“Sustainability” has been a hot button for several years, but “water” is quickly becoming the latest buzzword in food production. Environmentalists...

How Nordstrom Became America’s Top Fashion Retailer | WMI

A large-scale study of more than 5,700 consumers reveals that, for the fourth year in a row, Nordstrom is America’s favorite retailer. The study...