Stella Rising Blog

Seniors and Health Infographic | WMI

Although Millennials have been on the minds of marketers, they shouldn't forget about seniors. Baby Boomers still represent a large segment of the...

New Dietary Guidelines Offers Opportunity for Food Brand | WMI

Earlier this month, the federal government announced new dietary guidelines that urge Americans to cut back on added sugars, encourage more fruit and...

Marketing Opportunities for Skin Care Brands | WMI

Today, women feel more pressure to look youthful than ever before. In fact, a recent survey found that 83% of women worldwide believe there are...

Infographic: The Fashion Forward Latina | WMI

Latina women are often referred to as fashion-forward, setting trends instead of following them. Research shows they adopt new styles earlier and are...

Superfood Sunday | WMI

With millions of women tuning into the big game, we know that they love football, but they might just love spicy chicken wings a little bit more! Our...

New Guidelines for Native Advertising | WMI

On December 22, 2015, the Federal Trade Commission issued tougher guidelines on native advertising to ensure that publishers, advertisers, and brands...

The Impact of Motherhood | WMI

A recent study found that among the almost 2 billion moms worldwide, 50% felt that marketers don’t understand them! Brands can do a better job of...

Challenges at Retail | WMI

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...

Super Natural Beauty Infographic | WMI

As women become more aware of the potential side effects of chemicals in their beauty products, they are checking labels and more discriminating...