Stella Rising Blog

Trends in Health and Wellness 2016 | WMI

In 2014, Women’s Marketing partnered with Rodale to research the emerging consumer wellness trend. Based on our findings, we predicted that the...

Beauty Trends 2016 | WMI

A recent survey found that 82% of women believe social media drives the definition of beauty. This is incredibly powerful. It represents a dramatic...

Hispanics and Health: The Facts | WMI

While Hispanic Americans have a variety of motivations and interests, researchers have found that living a healthy lifestyle is a common theme and a...

2016 Media and Marketing Predictions | WMI

It seems as though it was only yesterday that we were making our media predictions for 2015. We said that social and mobile would explode, we told...

Food Fatigue Offers Opportunity for Brands | WMI

“Mom, what’s for dinner?” This question is asked every single day in households across America. And for many women, the answer is strikingly similar...

Closet Confidential - Apparel Industry Trends | WMI

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...

6 Black Friday Ideas To Drive Sales

Black Friday is quickly approaching and retailers are gearing up for a busy holiday season. Analysts are predicting that sales will increase a solid...

Proactive Healthcare Consumer Infographic | WMI

Researchers found that 51% of US adults say they participate in preventative healthcare. These proactive consumers strive to stay well and avoid...